Generating simplified, evidence-based health research insights for health content creators
Health content creators were drowning in research and risking misinformation, so they needed a tool that could streamline research time with verified accuracy before posting content.
Science To People already built a version of their AI platform VeriSci to make complex scientific knowledge comprehensible and accessible, but it had problems.
When our team came on, we found the existing version had confusing navigation, duplicated systems, and unclear labelling throughout, with an already engaged outsourced developer team and a 4 month window to design a new MVP experience.
“Meta … would end its use of fact-checkers and launch a user-based ‘community notes’ system to flag inaccurate or misleading posts. The move has raised concerns among experts … that misinformation about science and health could increase on Meta's platforms.”
“Meta's fact-checking changes raise concerns about spread of science misinformation,” Harvard T.H. Chan School of Public Health, 2025
With investor support, Science To People needed designs for a platform with AI fact-checking and content creation tools that they can take back to their funders. I led the design of this phase and worked directly with product and UX teams while aligning with the client and development teams, ultimately reaching a 75% task-completion rate with an 85% stakeholder satisfaction score that helped secure additional funding before its expected pilot in 2026.
Health and wellness content creators face challenges in research efficiency, misinformation, audience engagement, and workflow integration, making it difficult to produce accurate, up-to-date content.
An AI-powered content creation tool to help health and wellness content creators generate engaging, factual content effortlessly by streamlining research, ensuring accuracy, and adapting to their personal tone of voice.
Features vetted sources from peer-reviewed research for users to have accurate, engaging, and culturally relevant content, reinforcing the company's mission to make complex science accessible in easy-to-understand images.
Features multi-functional layouts for creators to generate and edit desired content that is ready to be shared onto social media platforms, thereby streamlining the content creation process while maintaining creators' personal voice for their audiences.
Features intuitive navigation between the "Research Companion" and "Content Studio" components for creators to transfer their findings into engaging content, boosting user satisfaction and usability while maintaining creator voice and connection with their audiences.