👋 Hi, I'm Sidney!

Patients became users.
Healthcare systems became design ones.

Product designer with 6+ years in frontline healthcare who's built 0-to-1 AI-powered B2B & B2C products. Healthcare taught me to look at the whole picture before naming the problem. How I help people changed, but the habit stayed the same.

Sidney in scrubs, healthcare mode Sidney at a laptop, designer mode 👋
Designer mode Healthcare mode
Product Designer
0→1 | B2B | B2C
AI Products
Based in New York City 🌆
Things I've work on. All work →
VeriComms product screens and logo

VeriComms

Defining the intersection of AI and public health communication with a crafted B2B2C, white-label AI platform for public health communicators and organizations.

white label designB2B2Cpublic healthAI
95%Client satisfaction
4Positioning pivots
75.7SUS score (n=5)
Read case study →
VeriSci.AI product screens

VeriSci.AI

Using AI to empower content creators with a "0 to 1" AI product that provides accurate science content and streamlines their content creation process.

web designnon-profithealthtechAI
75%Success rate
85%Stakeholder satisfaction
Read case study →
ReturnPal business dashboard and marketing site

ReturnPal

Expanding a previously B2C courier startup into the B2B space with a new dashboard for boosted brand reputation & business collaboration.

web designstartupB2B designCSR & sustainability
+14%Engagement
+20%Usability
Read case study →
Artune app screens on mobile

Artune

Designing unique media features for a premium subscription tier and generated business growth with consumer conversion.

mobile designconceptualmusic mediaproduct strategy
+10%user satisfaction & engagement
Read case study →
How I can help you:

From design systems to interactive prototypes, tell clearer and consistent stories with attention to detail and usability in mind.

Relevant skills: data-driven design, design heuristics, mobile & web design, SaaS design, AI design, accessibility

Crafting products backed by research and strategic insights to improve usability and real user outcomes.

Relevant skills: usability testing, user & stakeholder interviews, CX strategy, competitor & market research, iterative design, growth & scalability

Creating and optimizing user experiences by synthesizing how users, data, and constraints connect.

Relevant skills: information architecture, design systems, cross-functional alignment, design annotations & handoff, site & journey map

What people have to say about me:
ReturnPal Courier Services Leading the design team, he consistently delivered high-quality work, showcased excellent collaboration skills in team meetings, and had a keen eye for detail and creative thinking. Sidney's organizational skills and interpersonal abilities were invaluable to our project.
Hasan Ali-Abidi
CEO
ReturnPal Courier Services As the team leader, he consistently demonstrated a strong work ethic, ensuring seamless collaboration and effective communication among team members. His responsible nature was evident in meeting deadlines and delivering high-quality work consistently.
Faranak Vaghayenegar
UX Designer
VeriSci.AI It was clear that Sidney excels at the intersection of healthcare and technology... He gives and receives feedback in an open, approachable, and professional way. He fosters psychological safety and creates an environment where his team can truly thrive.
Rachel Beyerlein
UX Designer & Lead Agile Coach
VeriSci.AI He consistently prioritizes relationships between members by fostering an environment of open dialogue, making space for diverse perspectives through his adaptive, affirming, and patient approach. He distilled complex ideas into actionable takeaways that were understandable for the client.
Yihyoung Li
UX/UI Designer
VeriSci.AI Sidney is a clear and thoughtful communicator, great at handling conflicts with calm and empathy. He is also great at making sense of complexity with systems thinking, especially when things were ambiguous or moving fast.
Danni Zhou
UX Design Lead
VeriSci.AI Sidney brought a real passion for UX design to the team, and it showed in both his work and his attitude. He was always organized, professional, and willing to lend a hand whether it was to teammates or across other groups.
Amir Panahi
Product Strategy Lead