Hi there! I'm Sidney
I help build 0→1, AI-powered B2B & B2C solutions by turning complex ideas into actionable experiences that users love and stakeholders trust.
My mission: to help create a more curious, interactive, and connected world.
UX/UI designer ⌨️
Bringing a healthcare perspective to research and strategy-driven design to create intuitive and impactful experiences people love to use.
Team collaborator 🤝
Skilled in cross-functional agile collaboration with product, technical, and UX teams to build insightful, human-centered products.
Problem solver 🤔
Figuring out the “what” and “why” before the “how” to tailor solutions that will truly serve the people who use them.
Case Study In Progress
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Defining the intersection of AI and public health communication.
Crafting a "B2B2C, white-label" AI product for public health communicators with a 95% client satisfaction rate & 4 product changes that refine market opportunities & positioning.
VeriComms
white label design | B2B2C | public health | AI
Easier returns process for customers & businesses.
Boosting brand reputation & business collaboration with a new dashboard portal, B2B and non-profit web pages to increase user engagement rates by 14% & usability by 20%.
ReturnPal Courier Services
web design | startup | B2B design | CSR & sustainability
From design systems to interactive prototypes, tell clearer and consistent stories with attention to detail and usability in mind.
Relevant skills: data-driven design, design heuristics, mobile & web design, SaaS design, AI design, accessibility
Crafting products backed by research and strategic insights to improve usability and real user outcomes.
Relevant skills: usability testing, user & stakeholder interviews, CX strategy, competitor & market research, iterative design, growth & scalability
Creating and optimizing user experiences by synthesizing how users, data, and constraints connect.
Relevant skills: information architecture, design systems, cross-functional alignment, design annotations & handoff, site & journey map
"Leading the design team, he consistently delivered high-quality work, showcased excellent collaboration skills in team meetings, and had a keen eye for detail and creative thinking. Sidney’s organizational skills and interpersonal abilities were invaluable to our project.”
Hasan Ali-Abidi
CEO, ReturnPal Courier Services
"As the team leader, he consistently demonstrated a strong work ethic, ensuring seamless collaboration and effective communication among team members. His responsible nature was evident in meeting deadlines and delivering high-quality work consistently.”
Faranak Vaghayenegar
UX Designer, ReturnPal Courier Services
"It was clear that Sidney excels at the intersection of healthcare and technology... He gives and receives feedback in an open, approachable, and professional way. He fosters psychological safety and creates an environment where his team can truly thrive."
Rachel Beyerlein
UX Designer & Lead Agile Coach, VeriSci.AI
"He consistently prioritizes relationships between members by fostering an environment of open dialogue, making space for diverse perspectives through his adaptive, affirming, and patient approach. He distilled complex ideas into actionable takeaways that were understandable for the client."
Yihyoung Li
UX/UI Designer, VeriSci.AI
"Sidney is a clear and thoughtful communicator, great at handling conflicts with calm and empathy. He is also great at making sense of complexity with systems thinking, especially when things were ambiguous or moving fast."
Danni Zhou
UX Design Lead, VeriSci.AI
"Sidney brought a real passion for UX design to the team, and it showed in both his work and his attitude. He was always organized, professional, and willing to lend a hand whether it was to teammates or across other groups."
Amir Panahi
Product Strategy Lead, VeriSci.AI
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